The BMW Welt is a combined exhibition, delivery, adventure museum, and event venue located in Munich, Germany, in the immediate vicinity of the BMW Headquarters and factory. It is one of the top two destination in Bavaria, Germany, other being Neuschwanstein, the famous castle.
BMW Welt operations are coordinated with the other local BMW facilities, the BMW Museum and BMW Headquarters. It has a showroom with the current model lineup of BMW cars and motorcycles, and the other two BMW Group brands, Mini and Rolls-Royce.
Customers picking up special ordered cars are given a dramatic “staged experience” in which they await their new car in an enormous glass-walled hall, and their cars are lifted up from lower levels on round elevator platforms to their respective delivery area. BMW Welt also has shops selling BMW-branded promotional merchandise and accessories, and a restaurant.
The BMW Museums is adjacent to the BMW Welt building and connected via a walkway. The Museum exhibits a permanent collection with affirmative stance and is founded, as well as maintained by BMW.
The BMW Museum contextualizes consumer products, in the main BMW automobiles. History, mobility, and place are the basis for the BMW Museum’s exhibition strategy. BMW claims, that the BMW Museum is “a fixture of Munich culture” on a par with the Deutsches Museum and the Neue Pinakothek.
The museum shows BMW’s technical development throughout the company’s history. It contains engines and turbines, aircraft, motorcycles, and vehicles in a plethora of possible variations. In addition to actual models there are futuristic-looking, even conceptual studies from the past 20 years.
Known as the salad bowl or white cauldron, the silver futuristic building was designed by the architect of the BMW Headquarters, the Viennese professor Karl Schwanzer. The roughly circular base is only 20 meters in diameter, the flat roof about 40 metres. The entrance is on the ground floor
Watch the short clip below for a first glance at the BMW Welt exhibits.
All Around The World 